SolarEdge – Strategic Insights & Field Experience (2019–2024)
Having worked from 2019 to 2024 with SolarEdge Technologies, I’ve been directly involved in the company’s expansion across Belgium — from €10 million to over €55 million in annual revenue.
My role spanned across sales, technical consulting, and business development for the residential, commercial, and agrivoltaic segments, giving me a 360° perspective on the brand’s market positioning and its transformational potential.
A Market Leader with an Integrated Vision
SolarEdge is not just an inverter brand. It’s a global technology leader in smart energy, enabling energy producers and prosumers to maximize yield, monitor performance in real time, and interact dynamically with the grid.
In Belgium, the company has secured a strong foothold through:
- High-reliability products with module-level optimization
- Advanced digital tools for installers and energy managers
- Integrated ecosystems including batteries, EV charging, and energy monitoring
Key Segments and Deployment Areas
- Residential PV – Empowering Belgian households with higher energy independence and intelligent consumption control.
- Commercial & Industrial (C&I) – Delivering scalable 3-phase inverters with powerful EMS and VPP-ready features.
- Agrivoltaics – Pioneering dual-use land applications, especially in Flanders, where agricultural land is being reconverted to produce both food and energy efficiently.
Technology Differentiators
- SafeDC™ shutdown mechanism ensuring maximum safety
- Module-level data with granular performance analytics
- Future-ready architecture: storage, EVs, VPPs, dynamic tariffs
- AgriPV optimization: adaptive shading, energy-yield control, field integration
Field Expertise & Personal Contribution
Over those five years, I have:
- Built strong, trust-based relationships with Belgian EPCs and installers
- Conducted numerous training sessions and technical pre-sales support
- Helped deploy the first agrivoltaic pilots with SolarEdge architecture
- Acted as a bridge between market needs and technological evolution
Through this journey, I’ve developed deep insight into Belgium’s regulatory landscape, energy pricing dynamics, and decarbonization trends, allowing me today to support businesses, public authorities and developers in making informed and impactful energy decisions.
